I love how our generation has blurred the lines of film-making and book-selling.

I recognize that this is out of necessity, and that there have been television ads for books in the past, but, to me anyway, the whole idea of a video trailer for a book is relatively new.  And brilliant.

Not sure what I’m talking about?  Watch this YouTube video from Strange Chemistry, advertising an up-coming release:

I think this is awesome.  I am immediately hooked and am already looking forward to this release.  Clearly Strange Chemistry thinks this is an important release from their catalog, to start this sort of promotion already.

If you’ve been following any of my reviews, you may have noticed that I’ve become a fan of Strange Chemistry and their imprints.  Their selection of titles and authors (generally unkown to me until I read them here) are consistently top-grade.

This isn’t just some fine day … it’s July 1, 2014.